The Talent


Mike Mulligan, Big Ideas Guy


Mike (aka Mully) is strategic and creative. He’s a marketer and entrepreneur who specializes in captivating and motivating consumer audiences through promotional, experiential, and sports marketing endeavours. Mike is successful at leading global brands through this ever shifting market by bringing the right elements – ideas, intellect, people, tactics, and channels – together to deliver the best results. Following Mike’s minor professional hockey career, Reebok invited him to run their sports marketing department in Canada working with the NFL, NBA, NHL, and CFL, as well as iconic athletes such as Allen Iverson and Sidney Crosby. Mike is a graduate of the University of Massachusetts – Lowell (BSc. Marketing and Management), a former NCAA Division I student-athlete, and captain of the men’s ice hockey team.


Credits include: New Era Cap, Major League Baseball, National Basketball Association, Microsoft, adidas, Reebok, Coleman Camping, Brooks Running, Sony PlayStation, Lacoste Footwear, Rockport, Umbro, FILA, Brian’s Goalie Equipment, Chapters/Indigo, AXE (Unilever), TD Bank, Sony PlayStation, Nestle, Miller Genuine Draft, Heineken, Corby Distilleries, Parmalat, Scene – Cineplex, The Shoe Company, Power Room, Rip Zone, and a number of professional athletes.