Orville Redenbacher’s – Orville “Irresistiful” National
Sampling Program

At local events in Vancouver, Calgary and Montreal, Orville Redenbacher’s new ready-to-eat popcorn was sampled as people were drawn to the Orville branded tent to win prizes in a “popcorn” machine. “Tornado” booths were filled with kernel shaped pieces of paper and participants were awarded prizes according to the number of kernels they could grab. Over 40,000 samples were distributed along with tremendous Facebook impressions for the activation.