Microsoft – Windows Spring Airport Program

Throughout the “Windows 8 Airport Golf Program,” two teams of Brand Ambassadors interacted with consumers in Terminal 1 at Toronto Pearson International Airport. Travelers stopped by, played mini putt on a custom Windows designed course, planned a great golfing getaway on a Microsoft Surface using all the great features of Windows 8 and entered for a chance to win GREAT prizes! Over 26,000 travelers participated in the program during the 11 week execution resulting in a preference shift of 22% for Windows PC and 52% for Windows Tablet.