Microsoft – Windows Rock the Globe Tour

A custom designed Windows branded tent was set up at festivals, retail locations and schools across Canada where consumers could interact on unique laptop kiosks in a lounge environment. People created their perfect picture using Photo Fuse, entered for a chance to win prizes, and received demos on all the great things that Windows has to offer. The tour included over 90 activation days, resulting in over 2 million mass impressions; 3 million media impressions; 200,000 intercepts; and 90,000 product demos. This resulted in a preference shift of 5% for the Windows brand.