Tommy Hilfiger – Surf Shack

The Tommy Hilfiger Surf Shack summer tour was designed to drive consumers to Tommy Hilfiger retail locations. The tour consisted of both in-store activations as well as a “pop-up shop”. In-store, consumers were invited to participate in an Instagram/Twitter contest whereby they had their photos taken in a surf-style setting including rustic painted fences and customer designed surf boards. The Surf Shack Pop-Up store was housed in a custom outfitted surf style bus, which included the latest Surf Shack clothing collection, along with vintage 70’s and 80’s surfer clothing classics. A parking lot in the Queen West shopping district was transformed into a surf-side beach including a food truck serving Hawaiian shave ice.