Yellow Pages – Campus Activation

Stopping at University campuses across Canada, the custom designed Yellow Pages Activation highlighted all the great things that the Yellow Pages Application has to offer users. Students were encouraged to download the Mobile App in exchange of a free coffee to perk up their morning or a fun Survival Kit (with a toothbrush, pack of gum, condom, drink coaster, and more) that would help them get through a night out on the town. The tour included five University campuses in 3 provinces, with 10 event dates total, over 9,600 consumer intercepts, and 1,045,284 impressions.